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When we talk about the impact of Covid on our personal and professional lives, the most  immediate example that comes to mind for many has got to be increased screen time: both at work as in-person meetings morph into an endless number of video calls, webinars and virtual events – and in our downtime, as social media, music and video streaming occupy us in isolation.


Enabling all of this increased digital interaction and distraction are the innovative media & entertainment organizations who are grappling with the rapid acceleration in consumer demand for content: at all times, in all locations, and on all devices, 24/7.

Professionals in the industry will be familiar with the “value chain” associated with the creation,  production, and distribution of of media, reflected in IBC Show’s hall theming for 2021:

  • Create and Produce
  • Manage
  • Publish
  • Monetize
  • Consume
  • Connect
  • Store
  • Support

While there are an infinite number of implications that can and will be explored by others, being in the business of data, we’re particularly interested in exploring the impact of these changes on the way in which data is stored, manipulated and distributed through each of these key milestones – and especially in the areas of “creation” and “monetization”. We strongly believe that your data storage strategy holds one of the keys to success in the post-pandemic world. The question is, will they lock you in, or set you free?

As part of our participation in IBC Show 2020, we’ve taken a closer look at the emerging trends and share our insights on how we believe organizations can, and should, respond.

In our latest white paper, we:

  • Highlight the key trends impacting the M&E industry, from the explosion of video-on-demand, to the impact of 4 and 8k resolution on file sizes and the monetization of archived media
  • Examine the impact of these trends on your data storage strategy, addressing 6 key parameters
  • Provide a framework for evaluating these parameters in your own context, and explain how to weigh them in your decision making
  • Offer a strategy recommendation based on our own experience in the world of software-defined storage (SDS)
  • Recommend the leading open-source, SDS platform available, and explain its major benefits

In the words of Bob Iger, Disney CEO (2005 – 2020):

“When you innovate, everything needs to change, not just the way you make or deliver a product. Many of the practices and structures within the company need to adapt, too.”

Learn how to quickly capitalize on emerging market trends by selecting and implementing the right storage architecture for your organization with our white paper “Transforming Data Storage in the Media & Entertainment Industry For a Post Pandemic World”.