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Roll out the green carpet

It’s not always easy being green, but it’s a need that is growing undeniable in its urgency. Modern enterprises across all industries now must prioritise sustainable operations to meet ethical, regulatory and financial standards. And as customers increasingly prioritise sustainability, businesses must be able to deliver products and services aligned with this goal as well.

But how can businesses – especially those using massive amounts of data – make a positive environmental impact? That’s where carbon neutral initiatives can make the difference. By attaining a ‘net carbon footprint of zero‘, also known as ‘net zero’, organisations can achieve equilibrium between the greenhouse gases they emit into the atmosphere, and what is being removed.

The digital renaissance and its environmental impact

Before we go into achieving this balance, it’s important to address the elephant in the room – our increasingly ubiquitous reliance on digital technologies that has only been further accelerated by the global pandemic – and is only projected to increase in the coming years. Regardless of their industry application, data centres are recognised for requiring significant amounts of energy; so much that warnings were made in 2016 as a call to action to curtail consumption.

E-commerce, as an industry that relies heavily on data centres, faces significant challenges when it comes to carbon emissions. To address these challenges, there is of course the need to offset emissions – but what if they could find ways to minimise those emissions in the first place?

SoftIron’s commitment to energy efficiency, and how this helps our customers minimise TCO and achieve sustainable operational goals

At SoftIron, sustainability isn’t an afterthought. It’s woven into every aspect of our operations. By prioritising sustainable operations, manufacturing and product performance, we can deliver a platform that will enable other enterprises to do the same.

At the hardware level, our platform’s power-efficient and software-optimised approach to data centre infrastructure enables power and cooling cost reductions, which have a direct impact in minimising TCO. But not only that – this reduced need for power also helps to reduce data centre carbon emissions overall, a vital tool for digitally-enabled enterprises aiming to reach a carbon neutral state.

How THG stays agile and sustainable

E-commerce giant THG identified impending roadblocks that would be created by the massive amount of data they store, transmit and process. They recognised the need for resilient infrastructure to continue to reliably scale their operations – and with their level of success in the industry, there was no question that planning for regular increased scale would be necessary. Additionally, THG were intent on reducing their carbon footprint and achieving ‘Cloud Native Without Cloud’ status.

By integrating SoftIron hardware into their data storage solution, THG were able to achieve massive wins for their power efficiency and sustainability while continuing to scale. As an energy efficient Cloud Native solution that enables zero data loss and downtime, SoftIron hardware has provided a flexible platform for THG to scale up and out with ease.

If you’d like to see more details around what sustainable data infrastructure could look like for your organisation, and how you can experience ‘Cloud Native Without Cloud’, read our THG case study.