SoftIron’s HyperCloud enables service providers to compete with Hyperscalers

London, UK (January 30, 2023)SoftIron, the leader in purpose-built and performance-optimized data infrastructure solutions, today announced that CRN®, a brand of The Channel Company, has named SoftIron to its annual Cloud 100 list. CRN’s annual list of the Coolest Cloud Companies honors groundbreaking cloud technology providers across five key categories: infrastructure, monitoring and management, software, storage, and security. SoftIron has been chosen for its disruptive new HyperCloud™ infrastructure technology—the world’s first complete technology for building and running clouds.

Hypercloud dramatically reduces the complexity of architecting, deploying and operating a resilient cloud infrastructure. It enables service providers to build infrastructures that compete with the hyperscalers, Enterprise IT teams to build their own private or hybrid clouds (and offer IT as a service within their own organizations) and enables MSPs to service demands for hybrid cloud in a way that is achievable, repeatable and profitable.

“CRN’s recognition in the cloud infrastructure category is a fantastic validation milestone for HyperCloud,” said Phil Straw, CEO of SoftIron. “I’m proud to be awarded alongside some of the other big-name brands, and consider this a significant turning-point in our journey. HyperCloud is already underpinning mission-critical infrastructure in key accounts and is having a significant impact on their ability to efficiently own and operate clouds at any scale. Our mission is to democratize the cloud, and I’m really proud of the team that is helping to make this happen.”

“In today’s remote-facing enterprise environment, cloud services have become the critical component needed to build comprehensive and secure IT solutions,” said Blaine Raddon, CEO, The Channel Company. “The companies selected for this year’s Cloud 100 list have shown time and again that they support partners in the ever-evolving cloud computing business with state-of-the-art products and services. Our team commends those on this year’s list and looks forward to watching them drive positive change in the cloud domain throughout the year.”

CRN’s Cloud 100 list will be featured in the February 2023 issue of CRN magazine and online at


SoftIron HyperCloud is the world’s first complete technology for building and running clouds. Designed and manufactured from the ground up by SoftIron in its own factories, HyperCloud has been developed as a unified technology for integrating the many independent hardware and software layers needed to build and run private or hybrid clouds. Aimed at eliminating the complexities of the ‘cloud-by-composition’ approach used to construct and maintain traditional clouds, HyperCloud enables low-touch cloud operations and provides the highest level of resiliency without requiring hyperscale or the need for myriad support contracts to keep it running.

HyperCloud, backed by a self-service catalog of automated data and infrastructure services, can scale infinitely. Using SoftIron’s “one technology, one fleet approach,” MSPs can arrange intelligent, self-configuring building blocks in HyperCloud into the right size and shape cloud for their customers’ needs. Instead of long and complicated design, implementation, and forecasting cycles, HyperCloud provides simple compute and storage resources that fully self-assimilate into the cloud fabric. It allows organizations to grow environments as they are needed, decreasing resource expansion time and enabling more efficient purchase decisions. Ultimately, the combined capabilities in HyperCloud deliver hyperscale simplicity for private and hybrid deployments, enabling MSPs and their partners to embrace the full potential of all cloud manifestations to deploy and own their own clouds.

HyperCloud is available from SoftIron and its partners in the SoftIron + Co. channel program. It is delivered fully capable with no additional licensing required to access any features, compute or storage capacity. For more information, visit

About SoftIron®

SoftIron makes the products that underpin the next evolution of IT infrastructure.

Our blueprint is radical. Taking full control over design and manufacture of platforms optimised to transform IT infrastructure, our highly integrated products reduce space and energy footprints while delivering extraordinary performance. Challenging traditional IT manufacturing and organisational strategy, we’ve developed a model that enables us to create a more resilient and connected business for the customers we serve. A commitment to openness, transparency, and simplicity helps address emerging multi-faceted threats while eliminating the vendor “lock-in” so common elsewhere. For more information, visit

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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© 2023 The Channel Company, LLC. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

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