David Dinerman of SoftIron Recognized on the Prestigious 2025 CRN® Channel Chiefs List
Channel Chiefs list recognizes channel leaders who demonstrate dedication, industry prestige, and exceptional accomplishments
San Francisco – February 3, 2025 — SoftIron, the worldwide leader in true private cloud infrastructure, today announced that CRN®, a brand of The Channel Company, has named David Dinerman to the prestigious 2025 CRN® Channel Chiefs list. The list honors the IT vendor and distribution executives who are driving strategy and setting the channel agenda for their companies.
The Channel Chiefs list, released annually by CRN, showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers.
“David’s recognition as a CRN Channel Chief is a testament to his leadership and dedication to strengthening our partner relationships,” said Phil Straw, CEO at SoftIron. “Our partners are pivotal to our success, and under David’s guidance, we are transforming our partner ecosystem to deliver unparalleled value and exceptional experiences to our customers. We are truly honored by this recognition from CRN.”
“This year’s honorees exemplify dedication, innovation, and leadership that supports solution provider success and fosters growth across the channel,” said Jennifer Follett, VP, U.S. Content, and Executive Editor, CRN, at The Channel Company. “Each of these exceptional leaders has made a lasting channel impact by championing partnerships and designing creative strategies that get results. They’ve set a high bar in the channel, and we’re thrilled to recognize their standout achievements.”
SoftIron’s HyperCloud is the world’s first true private cloud, targeting the 76% of enterprises that are trying to run private cloud. SoftIron’s HyperCloud delivers purpose-built infrastructure designed to deliver the same cloud experience enterprises desire, without the complexity associated with these solutions.
In addition to HyperCloud, SoftIron’s VM Squared is a virtualization platform combining simplicity with a true alternative to VMWare’s vSphere product suite. VM Squared builds on the company’s leadership in True Private Cloud to provide a modern virtualization platform that installs in less than 30 minutes and offers a pathway towards true private cloud.
CRN’s 2025 Channel Chiefs list will be featured in the February 2025 print issue of CRN® Magazine and online beginning February 3rd at www.CRN.com/ChannelChiefs.
About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.
Follow The Channel Company: LinkedIn, X, and Facebook.
© 2025 The Channel Company, Inc. CRN is a registered trademark of The Channel Company, Inc. All rights reserved.
About SoftIron
SoftIron is a Silicon Valley-based worldwide leader in true private cloud infrastructure. HyperCloud by SoftIron allows organizations to build a true private cloud on-premises that deploys, manages and consumes like public cloud. HyperCloud provides the elasticity of cloud in a solution that is fast and simple to deploy, driving extreme agility. HyperCloud delivers the benefits of AWS Outposts or Azure Stack HCI but in a cloud-neutral solution. Learn more at www.softiron.com
For SoftIron:
Mike Bradshaw
Connect Marketing for SoftIron
P: (801) 373-7888
E: mikeb@connectmarketing.com
For The Channel Company:
Kristin DaSilva
The Channel Company
E: kdasilva@thechannelcompany.com