Bellevue, WA (February 6, 2023)SoftIron, the leader in purpose-built and performance-optimized data infrastructure solutions, today announced that CRN, a brand of The Channel Company, has named Phil Crocker, VP Business Development and Channel, to its 2023 Channel Chiefs list. The most recent designation marks the seventh time that Crocker has been selected for his energetic leadership.

CRN’s annual Channel Chiefs list identifies and honors the IT channel executives who work tirelessly to advance the channel agenda and deliver successful channel partner programs and strategies. The 2023 CRN Channel Chiefs were selected by the editorial staff based on their record of business innovation and dedication to the partner community. This year’s list represents the top IT executives responsible for building a robust channel ecosystem.

Phil Crocker joined SoftIron in early 2021 and quickly established the company’s first formal global channel partner program, SoftIron + Co. Through this pioneering program, SoftIron is building an elite, world-class community of profitable, successful channel partners who are accelerating SoftIron’s market share growth through unique business value offerings that expand reseller capabilities and offerings.

“SoftIron is truly changing the game in cloud computing, providing MSPs with new avenues for value that have previously been out of reach,” said Phil Crocker. “SoftIron has produced the world’s first reductive cloud technology, HyperCloud, giving MSPs a significant opportunity to revolutionize the way cloud infrastructure is deployed and operated. HyperCloud’s ability to simplify complex systems, extend the reach of cloud, and provide unprecedented levels of transparency and control, enables MSPs to offer flexible, scalable, and sustainable cloud services to their customers. SoftIron’s modular hardware solution and partnerships with MSPs and other channel participants will allow for rapid availability in regional zones, lower provider costs, and reduce the risk of customer lock-in, leading to increased customer satisfaction and retention. The year 2023 is the time to be a first-mover and join the cloud revolution with SoftIron’s HyperCloud technology.”

“Once again, this year’s list gives well-deserved recognition to the IT Channel Chiefs who are dedicated to driving the channel agenda and advocating for the development of strong channel partnerships,” said Blaine Raddon, CEO of The Channel Company. “Under their exceptional leadership, influence, and innovation, the IT channel vendor community continues to deliver solutions and services that meet the rapidly evolving needs of their solution provider partners and their customers.”

CRN’s 2023 Channel Chiefs list will be featured in the February 2023 issue of CRN Magazine and online at

HyperCloud is available from SoftIron and its partners in the SoftIron + Co. channel program. It is delivered fully capable with no additional licensing required to access any features, compute or storage capacity. For more information, visit

About SoftIron®

SoftIron makes the products that underpin the next evolution of IT infrastructure.

Our blueprint is radical. Taking full control over design and manufacture of platforms optimised to transform IT infrastructure, our highly integrated products reduce space and energy footprints while delivering extraordinary performance. Challenging traditional IT manufacturing and organisational strategy, we’ve developed a model that enables us to create a more resilient and connected business for the customers we serve. A commitment to openness, transparency, and simplicity helps address emerging multi-faceted threats while eliminating the vendor “lock-in” so common elsewhere. For more information, visit

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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© 2023 The Channel Company, LLC. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

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